1. Visual identity graphic design
A brand is a relationship between a business or organization and its audience. A brand identity is how the organization communicates its personality, tone and essence, as well as memories, emotions and experiences. Visual identity graphic design is exactly that: the visual elements of brand identity that act as the face of a brand to communicate those intangible qualities through images, shapes and color.
2. Marketing & advertising graphic design
Examples of marketing graphic design
• Postcards and flyers
• Magazine and newspaper ads
• Posters, banners and billboards
• Info graphics
• Brochures (print and digital)
• Vehicle wraps
• Signage and trade show displays
• Email marketing templates
• PowerPoint presentations
• Menus
• Social media ads, banners and graphics
• Banner and re targeting ads
• Images for websites and blogs
3. User interface graphic design
Examples of user interface graphic design
• Web page design
• Theme design (WordPress, Shopify, etc.)
• Game interfaces
• App design
4. Publication graphic design
Examples of publication graphic design
• Books
• Newspapers
• Newsletters
• Directories
• Annual reports
• Magazines
• Catalogs
5. Packaging graphic design
Most products require some form of packaging to protect and prepare them for storage, distribution, and sale. But packaging design can also communicate directly to consumers, which makes it an extremely valuable marketing tool. Every box, bottle and bag, every can, container, or canister is a chance tell the story of a brand.
Packaging designers create concepts, develop mockups and create the print-ready files for a product. This requires expert knowledge of print processes and a keen understanding of industrial design and manufacturing. Because packaging design touches so many disciplines, it’s not uncommon for designers to find themselves creating other assets for a product such as photography, illustrations and visual identity.
6. Motion graphic design
Examples of motion graphic design
• Title sequences and end credits
• Advertisements
• Animated logos
• Trailers
• Presentations
• Promotional videos
• Tutorial videos
• Websites
• Apps
• Video games
• Banners
• GIFs
7. Environmental graphic design
Examples of environmental graphic design
• Signage
• Wall murals
• Museum exhibitions
• Office branding
• Public transportation navigation
• Retail store interiors
• Stadium branding
• Event and conference spaces
8. Art and illustration for graphic design
Examples of art and illustration for graphic design
• T-shirt design
• Graphic patterns for textiles
• Motion graphics
• Stock images
• Graphic novels
• Video games
• Websites
• Comic books
• Album art
• Book covers
• Picture books
• Info graphics
• Technical illustration
• Concept art
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